Vocabulary

301 Redirect
A server response to redirect the traffic from one URL to another URL. This response is extremely helpful when a page changes domains
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404 Page
A server response code indicating that the server was unable to find the requested page or file. For findability a custom 404 page can help push people to a search function or back into a page.
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Accessibility
Web accessibility means content that has the ability to be interacted with by people with disabilities, technological or physical. Like web crawlers, they just happen to be blind too.
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Alt Attribute
Web crawlers happen to be blind, so to help findability we put the alt attribute into our images to describe what the image is. This is also useful for email campaigns because most times images are disabled.
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Analytics
Analytics are the study of the behavior of websites visitor. Using tools like Mint or Google Analytics a webmaster can keep their eyes on valuable surfing behaviors and find out what their most valuable content is.
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Black Hat SEO
Or spamdexing is the practice of using malicious tactics to fool a search engine into ranking the target site higher based on irrelevant content.
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Findability
The quality of being locatable or navigable. In web terms its a ranking of how much information users and search engines have access to via other means the direct traffic.
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Inbound Link
Links from other sites to your site.
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Information Architecture
The art and science of expressing a model or concept of information used in activities that require explicit details of complex systems. Aka its the art of designing site content into a accessible and logical manner.
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Keywords
Words that are used to reveal the internal structure of an authors reasoning. For the web its words are used to define the sites subject matter to help a search engine decide if your site is what the user is searching for.
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EMail Marketing
Direct marketing that uses electronic mail as a means of communicating information on an event, product, or group.
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Meaningful Content
Content that is relevant to the theme of your site. Meaningful content will help you define a audience and help you get repeat viewers.
Meta Tag
HTML or XHTML elements used to provide structured data about a webpage, most commonly used are the description, keywords, and content type.
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Microformats
The format of information that is intended for end-users such as contact information, events, and map locations to be passed to other software like date books and phones.
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S.E.O. - Search Engine Optimization
The process of improving the volume and quality of traffic to a website
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Title Attribute
Like the alt attribute , the title attribute is used to explain what the link is about or more information on where its leading.
Usability
A term used to describe how easy it is to interact with web content no matter the age of the browser or the users experience with the web.
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Viral Marketing
Techniques the use pre-existing social networks to produce increases in brand and event awareness. Facebook, mySpace, Twitter all social networks that can be used to spread data.
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Web Crawler
A program that roam the web in a methodical automated manner. They keep information as they surf helping sites like Google gather indexes of pages.
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Web Standards
Standard best practices that are set to make sure that every one sees the web in the same way as everyone else in the world. There are loads of pages out there on the subject this is the first step in making great websites.
Learn more about Web Standards